Digital Photography: Money Making with Weddings
Weddings are the most special of occasions, and weddings and digital photography go together like wine and cheese. Why not market a digital photography service to the happy couple? One route is to contact wedding planners and negotiate a deal. Wedding planners are in a position to recommend a great many services to brides and wedding parties. A good relationship with one of these professionals can be your key to great success. However, professional wedding planners will work only with experienced, well established photographers. They won’t risk their reputation by recommending an unknown service could be less than stellar. You will need a wedding portfolio and possibly testimonials from satisfied wedding parties before you can make inroads with a wedding planner. If you are not yet at that point, there are other ways to establish your digital photography service for weddings.
First, if you have no wedding portfolio, offer your service to a bride in return for a testimonial. Be sure you keep the copyright on your pictures so you can use them to create a portfolio. You might locate a receptive bride within your circle of friends and family or through other networking activities. With at least one wedding under your belt and with a nice testimonial and portfolio, start looking for other weddings to photograph. Word of mouth is always ideal, but you might also check the wedding announcements in your local newspaper.
To build up a portfolio, offer your services in return for testimonials. Make sure you have the copyright for your photographs so that you can use these in your portfolio. Often your first client will be from your social circle, so get the word out about your service. Word of mouth is the best recommendation, but with your new portfolio and testimonial, you are prepared to search for wedding announcements in your local newspaper.
You can contact the bride by phone or mail. Offering to take pictures of the preparation for the wedding is a good way to make an impression as most studio photographers do not offer this service. Sending the bride free promotional material is another way to get business.
Offer to photograph events related to the wedding for example bridal showers, the rehearsal dinner or the gift opening. Another way to generate business is to contact people involved in weddings such as florists and bakeries, and inquire about leaving brochures or negotiating a referral fee.
Run a Google search for “scrap artist” or contact a local scrapbook store to locate a suitable scrap artist. You might find the store manager is interested in pairing with you for this project. Last but not least, if you’re pursuing a wedding digital photography business, always remember that it’s all about the bride. Make her happy and everything else will go well.
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